Music industry figures out way to have less integrity

Chew on This: Hit Song Is a Gum Jingle

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in "Forever," Chris Brown's top-10 hit. "Double your pleasure/double your fun," the R&B singer croons in the chorus.

What listeners don't know -- and what Wm. Wrigley Jr. Co. planned to reveal Tuesday -- is that the song is a commercial. R&B singer Chris Brown's 'Forever,' which hit No. 4 on the Hot 100, is also a gum jingle.

"Forever" is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley's green-packaged chewing gum.

Finally. The music industry took a break from suing people to degrade itself further as a medium. If the entire rap industry being devoted to product placement, fashion lines, and name dropping expensive shit wasn't enough to make you shit standing, gum jingles disguised as pop songs should do it.

The campaign includes spots featuring R&B singer Ne-Yo doing Big Red's "kiss a little longer" jingle, and Julianne Hough on Juicy Fruit's "The taste is gonna move ya." Next year they hope to roll out Prince for Cadbury Creme Eggs, Metallica for Rice-A-Roni, and whoever wins American Idol will have a Coca-Cola logo tattooed onto their entire face.

This is what the music industry spends it's time on. Suing consumers, making music more difficult to get, retrograde contracts, and overt marketing superseding any shred of artistic integrity. No wonder their sale are dropping every year. They focus on shit that infuriates people instead of things that people like. Itunes had to be jammed down their throat and they don't even like that. Don't make it easier for us to download and access music, don't try to develop credible artists, give us more gum jingles and ad pitch men.