Friday, February 13, 2009

Slow golf clap for PETA

Not content just to try and use nudity and sex to sell lettuce, PETA has once again decided to venture into territory commonly reserved for the insane and the self-absorbed. Which is good for them, they already own a lot of that territory and have built their headquarters there. Moving beyond mere sexism, they decided to mine the fertile ground of racism and dog shows. Because it's such an obvious comparison.

“Is this really the KKK?” somebody asked the woman in the white robe and the pointy hat.
“Welcome AKC Members,” read a banner hanging from the table — with AKC crossed out and KKK written above it. Two PETA protesters dressed as Ku Klux Klan members, while other volunteers handed out brochures that read: “The KKK and the AKC: BFF?”

“Obviously it’s an uncomfortable comparison,” PETA spokesman Michael McGraw said.

But the AKC is trying to create a “master race,” he added. “It’s a very apt comparison.”
No Mike, no it really isn't. I guess you received such positive attention when you compared factory farming to the holocaust, and animal cruelty to slavery and lynchings you decided to go back to that well.

This is why people don't like or listen to you. It's hard to go "Everyone, we need to change the practice of factory farming. It's dangerous, cruel, and unhealthy." when you chime in "It's worse than the holocaust!" because then we have to turn around immediately and go "Whoa, cool out. It is in no way like the holocaust. People, I'm not with this person. Don't light me with your torches or hit me with your rocks." It's why people who think you have a decent cause to fight for are also completely disgusted with your tactics, message, demonstrations, and the seemingly off the charts levels of cognitive dissonance that permeates your organization. Animal cruelty is a strong enough message as it is, just show the reality of it. There's no need to pretend it's morally and ethically equivalent to slavery. Here's a suggestion, next time you come up with a new campaign, say "Dog collars are like the Armenian Genocide", take a moment, breathe, and then go outside and run it by ten normal people. If their reaction is one of horror or an attempt to immolate you, reconsider. Save us the trouble of recoiling in horror.

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