Who's hungry?

From designers Publicis Mojo and CALM, the New Zealand Campaign Against Landmines, comes a new way to educate about landmines: ketchup packets.

Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood.

Wonderful. Now I am politically aware about the important issue of landmines, landmine removal, and landmine safety... and I never want to eat ketchup again. Win-win.

At press time These Bastards is still trying to confirm if this program was also underwritten by the Gulden's mustard consortium. We're through the looking glass, people.