Broken In Brief: Yankee Candle to offer failure scented candles

SOUTH DEERFIELD—Concerned with flagging sales figures and with an eye toward capitalizing on the new financial realities of American life, today Yankee Candle announced a new line of scented votive candles designed to evoke the feelings and aromas of the world economic recession.

“We feel our new Scents of a Desolate Countryside series allows us to aromatically connect to Americans in a more honest and direct way,” said Jenni Parker, VP of Communications. “We’ve recently taken a hit as foreclosures and flagging home sales have all but wiped out our stranglehold on the housewarming gift market. Plus with less money to go around for luxury food items, many Americans don’t even remember what apple pie, almond cookies, or pumpkin actually are, let alone what they smell like. We hope that these new scents will speak to people and open us up to the emerging foreclosure consolation gift market.”

Consumer testing has yielded generally positive reviews. One customer opined, “Wow, this Spring Failure candle is really accurate. It smells exactly like my hopes and dreams for a brighter future are being laughingly set aflame… in a field of lilacs."

Yankee Candle plans on having the new series, containing such scents as Disused Train Station Bathroom, Ramshackle Motel, Key Lime Diminishing Sense of Pride, Vanilla Bean Vanishing Home Equity, Cinnamon Worthless Stock Portfolio, and Harvest Suicide in stores by the fall.