LOS ANGELES—“Yeah, so I’m gonna be all like, ‘We’re gonna rock it, rock it. We’re gonna rock it, rock it. We’re gonna rock it tonight.’ And I’m gonna repeat that like forty or fifty times. Understand?” said Black Eyed Peas member and producer will.i.am during the band’s marathon 10-minute writing session for their upcoming #1 hit We’re Gonna Rock It.
It is this very commitment to the craft of songwriting that has the band’s label, Interscope, privately excited that this might be the track that gets used in every single commercial and montage during the fall and winter months, as opposed to merely most of them.
“Yeah it’s got this great beat. ‘Du-dum-dum-dum, da-dum-dum-dum-dada-dumdumdum’ and it repeats it over and over and over and over again, at least a couple hundred times. I don’t know, I’m not a mathematician,” said an excited Jimmy Iovine, Chairman of Interscope. “And just when you think it’s about to drive you insane and sap your will to live, they double-time it and Fergie starts singing, ‘We’re rockin’ it, rockin’ it, rockin’ it, rockin’ it’ and those two other guys… shit, I don’t know what they do. I guess they’ll be dancing in the video and going ‘Yeah’ and ‘Huh’ on the backing track. Anyway, it’s going to make everything Bob Dylan did sound like a Raffi tape.”
The 10 minutes spent on this new song eclipses the previous 8-minute record the band spent writing Boom Boom Pow. To be fair, this total also included recording time. Most credit this new focus and dedication to the realization within the group that painting by numbers simply wasn’t enough, that they needed to spend time making sure the colors were right and put carefully into their designated spaces.
“Yeah, it’s about art and shit,” said will.i.am from atop his giant pile of cash. “Now if you’ll excuse me, I have to go rap about how hard I’m rockin’ it. I’m counting this interview as part of the writing time.”
Monday, September 21, 2009
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