What's the Matter with Kansas?

The movie based on Thomas Frank's book What's the Matter with Kansas?: How Conservatives Won the Heart of America. The book, which you should read, is a great examination of why people vote against their own economic interests in service of values/social/culture voting and how that has served to help the GOP. Frank uses his home state of Kansas, what with it's farm culture and socialist history, as the example. Hopefully the film is as good as the book.