Circulation at the nation's newspapers continues to fall.Good news. As long as you're a national paper that largely covers one sector of the country (say business/economy) and that sector goes into complete meltdown, then there will be increased interest in your reporting and your circulation numbers will go up.........0.61%. It also helps if you start to move from "right wing" into "crazy right wing" territory. Otherwise your paper drops like a stone as people decide they like reading your newspapers online for free. Maybe another round of price increases, firings of senior reporters, and sending a severed donkey head with a note that say "Thanks" to the guy who created Craigslist will make things all better. Better get that Plan B thing figured out pretty soon, I think things are starting to look dire.
The Audit Bureau of Circulations said Monday that average daily circulation declined 7.1 percent in the October-March period from the same six-month span in 2007-2008.
That was faster than the 4.6 percent fall recorded in the April-September period of 2008.
Sunday circulation fell 5.4 percent in the latest period.
...
Newspaper sales have been declining since the early 1990s, but the drop has accelerated in recent years. Circulation revenue has largely held up, though, because of price increases.
In the small miracles department, the NY Post dropped 20%, the biggest drop in the top 25 papers. Proving that even in a freefalling industry, God does sometimes mete out extra punishment to those who deserve it.
Sorry newspapers, it was nice knowing you. Hopefully you get a business model worked out so we don't have to rely on *shudder* cable TV news *shudder* to break important stories or do investigative journalism. Forget your pig viruses and financial apocalypses, that's the end as we know it.
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